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Showing posts from August, 2009

Growing your online programs

will require growing resources.

Going For Distance

“As a faculty member, when you’re teaching online, suddenly you have to be teaching 24/7,” said Samuel Smith, president emeritus of Washington State University. “…It’s more difficult, but the students get more contact.”Given the extra work, more than 60 percent of faculty see inadequate compensation as a barrier to the further development of online courses. “If these rates of participation among faculty are going to continue to grow, institutions will have do a better job acknowledging the additional time and effort on the part of the faculty member,” said Jeff Seaman, co-director of the Babson Survey Research Group and the survey’s lead researcher. For some, that might mean that their online work should figure into tenure and promotion decisions. For others, “acknowledgment” might equate to some extra cash in their paycheck.This is not a new request -- nor is the fact that it takes longer to develop and administer a college course onl…

The Four-Day Workweek Is Winning Fans

Faculty Senate President

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Dr. David Champouillon leads the audience at the 2009 Faculty Convocation in a chorus of "What a Wonderful School."

What the AASCU is recommending

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on the Swine Flu. While our continuing education students tend to be off-campus and/or online, the flu could still impact our operations.

Recommendations for Faculty, Staff, and Administration
Faculty, staff, and administration suffering from H1N1 should follow the same self-isolation guidelines as students.
Faculty are encouraged not to require doctors’ notes to excuse absences from class due to illness; administrators are encouraged not to require doctors’ notes to excuse absences from work. This is due to the CDC’s anticipation that students and employees may not be able to obtain doctors’ notes in a timely manner after recovering from H1N1 or other illnesses due to the burden on health care facilities.
Facilities administrators should ensure facilities—particularly dormitories, classrooms, elevators, dining halls, and other high-contact areas—are cleaned frequently.
Administrators and faculty are encouraged to develop distance learning strategies, flextime and remote working arrangemen…

The Cluetrain

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Manifesto. I must confess that I hadn't heard of this until now. I've been investigating online marketing and social networks and discovered this at socialmediatoday.com.

CluetrainView more presentations from tecorporation.

Some advice on email marketing

From doteduguru.The link at the end will take you to the entire piece. Here's just one section, albeit an important one:
Keep in Mind How Subscribers Encounter Email When I attended the Email Evolution Conference in February, the Email Design Workshop was incredibly useful, particularly in clarifying how subscribers encounter email. Subscribers view your email in the following order (provided they open and read your message):1. Sender Name and AddressBe sure to use a sender name that is recognizable. (Ex: admissions@university is better than admit103457@university). Use this sender name consistently (unless you have developed multiple “voices” and the rapport to use them properly—but be sure to test a ton if you go this route). Avoiding individuals’ names is a good idea as well. But perhaps most importantly, be sure your brand is clear in your sender name.2. Subject Line and Snippet TextSubject line length is everything. If it’s short, you’ll get opens. If it’s long, statistics say…

Can we help

Older veterans?

Oldest veterans want their GI Bill extended

College campuses are seeing an influx of students, prompted in part by the newest G.I. Bill for those who served after the terrorist attacks of Sept. 11, 2001.

But the nation's oldest veterans will be missing. An earlier G.I. Bill, passed after World War II, had a 10-year time limit to use it after exiting the service. In light of a new bill with a 15-year limit, some local veterans are asking lawmakers to consider reopening the first bill's benefits so they can complete college careers abandoned decades ago.

The new limit recognizes hurdles to higher education that people with families in particular may face as they resume life at home.

Lev Grossman

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Talks about life without his cell phone in Nerd World:

But its getting kind of exciting. It's like a game. Every time you leave your home or your office, you're launching yourself out into the great unknown. You're leaving the safe islands of connectivity for the deep scary ocean of total informational isolation. There's no way to alter your course if news breaks. The chips are down, the die is cast. You're a man on your own, on the run.

You know. Like James Bond. I'll take that vesper now please. I Am on Day 5 Without a Cell Phone, and I Am James Bond

Steve & Barry's

And Nashville State Tech. The upside of empty office space is that it can be converted to continuing education classrooms. And colleges make good tenants. Back when I was on the local library board of directors in Iowa, we had a branch library in one of the Cedar Rapids' malls.

Nashville State may open satellite campus in Hickory Hollow Mall

Antioch’s Hickory Hollow Mall, with wings of empty shops, may experience a surge of new customers in the future—college students.

Mall officials are in discussions with Nashville State Technical Community College to open a satellite campus there. The campus would occupy 40,000 to 50,000 square feet of space inside the former Steve & Barry’s department store that closed earlier this year, said Matt Leiser, the mall’s manager on Monday.

The college is considering having general education classes there, that could potentially bring 3,000 to 4,000 students to the mall, said Brent Young, director of public affairs. Last year, the college served …

You can pry our syllabi

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From from our cold, dead hands.

Nearly Four in 10 Higher Ed Employees Delaying Retirement
College and university employees are delaying retirement these days, according to findings from an ongoing TIAA-CREF Institute tracking study to measure the impact of financial market developments on retirement planning. Conducted in March 2009, the study of investors age 50 and older reveals that nearly four in 10 (37%) say they have delayed their planned date of retirement (up from 33% a month earlier and from 28% in October 2008).At a recent TIAA-CREF Institute Fellows Symposium entitled “Managing Risk in a Market Meltdown” the Institute presented these latest results. . . . With more campus employees postponing retirement and uncertainty about the future, higher education leaders are examining new ways to manage employee retirement patterns, including:• Early retirement incentive programs with clear goals and targets• Coverage of healthcare expenses during retirement. TIAA-CREF recently introdu…

Now we need to keep them

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With enrollments up across the country, the emphasis should now be on keeping those students retained and successful. In Tennessee, we're hearing talk about shifting funding priorities from enrollment to completion. Inside Enrollment Managementhttp://bit.ly/11SuGr has some basic information on retaining adult students. In continuing education, we are typically doing most of these (often as second nature) except for the last one.

Gaining focus: Some practices to consider for specific subpopulations

Don’t miss the poll findings related to transfer students, adult students, and online learners. Each of these populations is expected to grow and follow less traditional completion paths. For example, some students plan to transfer from a four-year institution back to a two-year institution and transfer back again to a four-year institution. For each of these populations, campuses must identify strategies and practices that engage and connect these learners to the campus.

Orientation progra…

Vets frustrated as colleges ignore experience

ETSU is a "military friendly school," but not all institutions are so friendly.

Vets frustrated as colleges ignore experience

Shared via AddThis

Unintended consequences

My wife has a friend whose daughter is a student at UTC. She has some horror stories, beginning with the fact that the daughter had a dorm reservation, a roommate, and a paid bill but UTC lost everything. Students had to be temporarily located in hotels, and the daughter's is several miles away from campus. Then, the shuttle to school that the college promised never showed up so the daughter had to walk to classes. Oh, and did I mention that the daughter is recovering from surgery and has a walking cast? Now I know I'm getting this third hand, but I can't help thinking something is going on in Chattanooga. This is from the timesfreepress.com.

UTC enrolls 10,000 students for fall

This fall, UTC reached a 10-year goal of enrolling more than 10,000 students, but officials say the record-breaking numbers are a mixed blessing.With 10,250 students currently signed up for classes at the University of Tennessee at Chattanooga, student parking spaces, seats in the dining hall and dor…

The perfect marriage: the iPhone

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and Higher Education.

Where Phones in Class Are Encouraged
Tyler Auten was often spotted fiddling with his iPhone in class last semester. But the device wasn’t a distraction from homework -- it was his homework.Auten was one of nine students learning to create iPhone applications, or apps, for a new course at New Jersey Institute of Technology last spring. More than halfway through the seminar, the information technology major dreamed up two apps of his own, developed them with the knowledge gained in class, and sold them on Apple’s online store for $0.99 each.

Auten’s programs have since been downloaded 11,000 times and netted him more than $1,000, with Apple keeping 30 percent of the revenue. “Kids Be Gone” aims to annoy children by emitting high-frequency tones only they can hear, while “Party Music Strobe” shines a strobe light to the beat of any song played on the iPhone. Of their success, the 22-year-old remarked, “The stupider the application is, the more sales you get.”A growing…

Fall enrollment

is looking good.

With the start of Fall Semester 11 days away, we already have three more students enrolled in our degree programs than at the official Census date last fall (Census is 14 days into the semester). This is 11% more than we had enrolled at this time last year. We added 37 in the time period last year between 8/1/ and Census, so if we match that, we'll have over 470 students in our four undergraduate and three graduate programs.
Our graduate degrees and certificate are down, but graduate students appear to be making their decisions to admit and enroll later this year. We had three MPS interviews yesterday and admitted all three. Each of our undergraduate degrees is up.

Beloit College

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has released its Mindset List for this year's freshman class. It has 75 items, and here are the first ten:

The Beloit College Mindset List for the Class of 2013 http://www.beloit.edu/mindset/2013.php

Most students entering college for the first time this fall were born in 1991.For these students, Martha Graham, Pan American Airways, Michael Landon, Dr. Seuss, Miles Davis, The Dallas Times Herald, Gene Roddenberry, and Freddie Mercury have always been dead.
Dan Rostenkowski, Jack Kevorkian, and Mike Tyson have always been felons.
The Green Giant has always been Shrek, not the big guy picking vegetables.
They have never used a card catalog to find a book.
Margaret Thatcher has always been a former prime minister.
Salsa has always outsold ketchup.
Earvin "Magic" Johnson has always been HIV-positive.
Tattoos have always been very chic and highly visible.
They have been preparing for the arrival of HDTV all their lives.
Rap music has always been main stream.

Update on the Governor's plan

for higher education in Tennessee. He's looking at implementing some recommendations that are 10 years old. More importantly--he may be considering re-visiting Tennessee's funding formula. Just funding it at its recommended levels would be a big jump forward. And bless Rich Rhoda for bringing up adult students and their needs...

Bredesen to dust off old higher ed plan

Although one of the report's primary conclusions called for reorganizing the administrative structure of the higher education system into one large board with full authority and individual boards for each campus, Bredesen has said he's less interested in reorganizing -- an enormous political battle he would likely lose -- than on restructuring the funding "formula" to reward institutions that keep students moving toward graduation and then graduating them.Performance funding now accounts for just 5.45 percent, or about $50 million a year, of the total formula.

Dr. Richard Rhoda, THEC's exec…

Online student

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perspective. We just interviewed a candidate for our Master in Professional Studies degree, an online degree offered in conjunction with the Regents Online Campus Collaborative. She had been in Hungary, playing professional basketball as she finished up her final semester as an undergraduate at ETSU--taking 18 hours of online courses.

"You have to understand," she said, "I didn't have friends there; I didn't speak the language. The television shows were in a different language. My laptop was my world. It was my classroom, my telephone, my television. It was my lifeline." I still tend to underestimate the importance of home computers in higher education, and, it seems, in life in general....

Today is

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National Lefthanders Day. Ah, to use a apostrophe or not...

Left Hander's Day
Left Handed Facts and Trivia:

Sinistrophobia is the fear of left-handedness or things on the left side.

While many people are left handed, very few are 100% left handed. For example, many Left handers golf and bat right handed. On the other hand, there is a high percentage of righties who are 100% right-handed.

Lefties are also called "southpaws". The term was coined in baseball to describe a left handed pitcher.

Tuesdays are Lefties luck day.

Only about 10% of the population is left handed.

During the 1600's people, thought left handers were witches and warlocks.

International Left Hander's Day was first celebrated on August 13, 1976. It was started by Lefthander's International.

They say everyone was born right handed, and only the greatest overcome it. (he,he,he)

It is believed that all polar bears are left handed. Also see Polar Bear Day.

There is a rumor that octopuses have but one right …

Tennessee community colleges

are booming.

Economy, desire for degrees fill Tennessee community colleges

Enrollment at Nashville State shot up 65 percent this year. Last August, 4,118 students had enrolled for the fall semester. As of Tuesday, the enrollment figures stood at 6,771, leaving the school scrambling to find enough classrooms, chairs and instructors to accommodate the new student body."We have students who've lost their jobs and are coming back for a degree. We have students who are starting here before they go on to a four-year college," said Laura Potter, director of admissions. "Some have degrees and are coming back just to get a new skill."With the fall semester just weeks away, Tennessee colleges and universities are still in the shadow of a recession that has gutted their budgets and cut deeply into families' ability to pay tuition."The community colleges are absolutely booming. We're hearing the technical centers are already at capacity as well," said Richa…

Philadelphia films

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Check out this list of films set in Philadelphia, site of the ACHE 2009 Annual Conference and Meeting.

Philadelphia in the Movies

When you keep doing more with less

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Eventually you get to the point where you're trying to do everything with nothing.

You may not have heard, but rumor has it that continuing education is becoming more and more competitive. Adult and nontraditional students have more options than ever before. It's hard out there...

Brenda Harms sums up our current predicament inthe Stamats Higher Education Marketing Blog:
I had the pleasure of speaking with a number of individuals who were interested in discussing what I am calling the highly competitive, highly cluttered landscape of adult student recruiting. As I listened to the concerns, the number of competitors, the inability to bring in the same numbers as years past – or even to increase numbers, I was struck by one thing. All of these programs are being asked to operate on minimal resources, both human and financial, in a marketplace that has shifted significantly in the last 10 years.Gone are the days of being the “only game in town” for adult students. With the ever …

Selling your conference

I got this email today about the 2010 Teaching Professor Conference. I thought it did a good job of arguing the value of attending the conference. I can picture in my mind, a similar email coming from me about the ACHE Annual Conference and Meeting...

If you're going to request funds for a professional conference nowadays, you'd better have a good reason.

Or six.

Higher-ed budgets are tight these days ... that's not exactly breaking news.
But the challenging economic picture hasn't completely shut the door on professional development opportunities ... it's simply created a greater need to demonstrate their value.

To put it another way, if you're going to go to a conference, you gotta have a good reason.

The Teaching Professor Conference is coming May 21-23, 2010, and there are at least six very good reasons for you to attend.

#1 It's the leading conference for people who love teaching. The Teaching Professor Conference is devoted exclusively to pedagogy and tea…

The free continuing education

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state conference. This spring, the Georgia Adult Education Association changed their annual spring conference to a one-day, free, drive-in event. (In the spirit of full disclosure, I presented at one of their meetings and conducted some ACHE business at another--both at Jekyll Island. Great meetings, both.) Anyway, I recently asked the organization how the recent meeting went, and here is the response from Lauri Thompson:

Rick --The conference went well. Considering that there's no travel money in
Georgia and that most everyone paid their own way it went very well. We had
about 25 or 30 participants and some excellent speakers. My personal favorite
was the auditor from Internal Controls at USG, John Fuchko. He was
terrific!

Thanks for the inquiry,
Lauri

I'm waiting for

The First International iPhone Conference. Who knew there was a conference on the book?

SEVENTH INTERNATIONAL CONFERENCE ON THE BOOK
The University of Edinburgh, Edinburgh, UK
16-18 October 2009
http://book-conference.com

The Book Conference serves as an inclusive forum for examining the past, current and future role of the book. It proceeds from recognition that although the book is an old medium of expression, it embodies thousands of years' experience of recording knowledge. The pervasive influence of this experience continues to shape newer forms of information technology, while at the same time providing a reference point for innovation.

Call for Presentations

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Deadline Sept. 1
Today’s reality is virtual, and your strategies for adapting and excelling in this new marketing arena are in great demand. If you’ve developed and implemented successful plans that have bridged the marketing gap and linked the ever-changing real and virtual worlds, consider being a presenter at the 2010 UCEA Marketing Seminar.
The popular three-day event next February will be attended by hundreds of marketing professionals and feature more than 20 scheduled sessions. The attendees will be eager to learn your top tools, tips, and techniques. The UCEA Marketing Seminar Planning Committee is seeking presentation proposals that feature effective, innovative, and successful marketing and recruiting strategies and practices. These areas are timely presentation topics:
Marketing Strategy
Interactive Marketing
Marketing Management
Metrics
CRM
(Customer Relationship Management)
Building Identity
The submission deadline is Sept. 1, 2009. Submit your proposal using our required form.
Consi…

The new G.I. Bill

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Does this explain some of our enrollment increases?

New Benefits Help Veterans Go to College Under the new GI Bill passed by Congress in 2008, another generation of war veterans—and their families—will begin receiving expanded educational assistance this year. The benefits are considerable—more than some Defense Department officials, who were concerned about the possibility of U.S. troops leaving the military to take advantage of the bill, had backed. The federal government will cover tuition and fees for vets at any public university. If they choose private universities, the government will cover the equivalent of the cost of the state's most expensive public university. The law also gives a $1,000 stipend for books and a fairly hefty monthly grant for room and board, equal to the military's housing allowance. Perhaps most striking, troops can transfer these benefits to their spouses and children, a measure that had been proposed by World War II widows—and promptly rejected by …

The University of New Orleans

Closes its Metropolitan College. I had a conversation recently with a colleague and I told him "What seems different about this recession is that I'm not hearing about colleges and universities closing their continuing education operations." He agreed.

Well, here is one that's closing, and it's an important one. The reporter called me on my iPhone as I was driving home from Nashville last week. I was afraid I would sound a bit rattled. Although I tended to say tend too much, I think I got my point across.

John Pope writing in August 1 issue of The Times-Picayune:
The image is part of the American dream: the shift worker who puts in a full day on the job and then heads to night classes to earn a college degree and build a better life. **************To accommodate these students -- people who are older than the typical collegians and have jobs, mortgages and families -- colleges not only offer evening classes but also have set up departments to make things easier for …

Number 13

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I got this email this morning.





Hi Rick,

We posted an article, "100 Excellent Continuing Ed Sites for teachers” (http://www.onlineeducation.net/2009/08/04/100-excellent-continuing-ed-sites-for-teachers/) and I thought that you or your readers might find it appealing.I am happy to let you know that your site has been included in this list.

Thanks for your time!

Amber Johnson

ETSU designated

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A 2010 ‘Best Southeastern College’ by The Princeton Review.

East Tennessee State University has been named a “Best
Southeastern College” by The Princeton Review, and is one of just 141 four-year schools in 12 states to receive this istinction. Other states with institutions earning the “Best in the Southeast” designation for inclusion in 2009 Best Colleges: Region by Region on The Princeton Review’s Web site are: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Virginia and West Virginia. For consideration in the “region’s best” listing, institutions must meet “standards of excellence within their region” and undergo an anonymous survey of the student body. ETSU has consistently been chosen for this recognition.

According to Robert Franek, Princeton Review’s vice president for publishing, “We commend all of the schools named this year as our ‘regional best’ colleges primarily for their excellent academic programs. We chose schools bas…

A Tennessee college emphasizes

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religionand revenue. Crichton College in Memphis changes from non-profit to profit.

For-Profit, For God

“The Bible does not say money is the root of all evil,” says Gregory K. Hollifield, assistant professor and chair of the Department of Bible and Theology at Crichton College, in Tennessee. “What scripture says is love of money is the root of all evil.”

That’s an important distinction at Crichton, which is converting from nonprofit to for-profit status but with the intent of maintaining its Christian mission, even emphasizing it -- certainly from a marketing standpoint.

“We will be announcing a new name and the school will be sort of re-branded to be probably a little more blatantly Christian than some of the other schools that are out there,” says Michael K. Clifford, chairman of SignificantFederation and the main investor behind the Crichton takeover. “It’s going to go deep into its history and deep into its roots and resurrect some of its Christian commitment of the past. We’re goi…

Online academic fraud

in Texas.

‘Gross Academic Fraud' at UTB/TSC Rocked Office of Distance Education

A two-month investigation by University of Texas-Brownsville/Texas Southmost College police found school employees in 2008 had committed “gross academic fraud” after student employees and regular staff used their positions to steal test answers, according to a UTB police report obtained by The Brownsville Herald.

The wrongdoing occurred within the Blackboard Learning System, an online service commonly used at universities. The system allows professors to post tests and course materials for students, teach entire courses online and keep online grade books. Blackboard generally serves to enrich the learning experience; however, former student employees of the school’s Office of Distance Education, which manages Blackboard, confessed to an investigator that they had used the online system to access test answers to help themselves cheat, give the answers to other students, and even to sell.

The employees invol…

Diploma mills

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and the economy? The Skeptic's Dictionary has an interesting slant on diploma mills, especially those used by new age authors and proponents. Did you know the author of Men are from Mars, Women are from Venus has his doctorate from a diploma mill? Here's the tongue-in-cheek conclusion:
By some perverse logic, one might see the diploma mill as part of an
economic stimulus package. People buy degrees from diploma mills. The owners of the mills pay taxes on their earnings. The buyers of the phony degrees get more money in wages than they pay for their diplomas, and they pay more in taxes on their higher wages. The government can then use the additional revenue to give to banks so they can give bonuses to their executives who can then use the money to start up their own diploma or accreditation mill. diploma mill