Somehow, I always suspected this.

The National Retail Federation estimates that Black Friday bargains will entice approximately 138 million consumers to hit stores during the 2010 Thanksgiving holiday weekend, an increase of 4 million people over last year.

Millions of Americans will brave long lines, overcrowded stores and early morning winter weather in the hopes of scoring the best deals this season. But is the added effort actually worth it? 

According to experts, not really.

“Black Friday is a promotion and retailers rally around it,” Regina Lewis, who works as a consumer adviser for AOL, says, before adding that you don’t need to shop on Black Friday to get the best deals.


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