Sometimes there is such a thing as bad publicity

University of Phoenix enrollment dropped 42 percent in the last three months of 2010 and is expected to plummet further.

Officials at the university's parent company, the Apollo Group, told the Arizona Republic that they expect enrollment to decrease an additional 40 percent in the first quarter of this year.

The university and other for-profit colleges have recently faced increasing government and media scrutiny, due in large part to high student loan default rates, nefarious recruiting practices and low graduation rates.

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