Tips for marketing to Millennials

Ray Ulmer and TargetX expose Millennial myths:
- They like technology, but they’re not technical. Most expect the web to be easy to use and to streamline their efforts. They don’t want to work too hard to figure out how to do something.
- They’re largely unimpressed by fancy, multimedia design, viewing websites as tools to help them get things done. And they’re increasingly accessing sites through wireless connections that don’t support multimedia very well.
- They move fast and often miss information. They will immediately flee a website when confronted with a page of dense text, not even bothering to read the first sentence. Their lack of patience and their confidence in their ability to use the web reduces their interest in figuring out a website.


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