Marketing to adults

Tim Copeland answers marketing questions in his blog, Higher Education Marketing and Enrollment Management.

New Enrollment Marketing Plan for Adult Learners
Adult learner marketing is in need for an overhaul. The typical tools of the undergraduate enrollment manager – purchasing test taker names and financial aid leveraging – don’t fit. While the usual approaches of professional, graduate, and continuing education – ‘build it and they will come’ and mass promotion of course registration and application dates – is not sustainable and increasingly ineffective.


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