The University of South Carolina

Names its Cocky Award winner. From the Charleston Regonal Business Journal.

The USC poll ended in a tie with half of 60 students in Bonnie Drewniany’s “Super Bowl Advertising” class choosing the VW spot about a little boy who believes he has magical powers. The other half chose Doritos “House Sitter,” an ad about a man who brings his roommate’s grandfather back from the dead. . . .

Drewniany will invite the creator of the winning ad to campus to receive the award in April. Every year the winning advertising team has come to campus to claim the Cocky Award and give students the inside scoop on how the commercial was made. . . .

Drewniany has studied Super Bowl advertising for nearly 20 years and has taught the nation’s only course on the subject for eight years.

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