Outside the box

Tim Copeland reveals some interesting marketing ideas that you've probably never considered.

College Advertising Everywhere! Getting the Word Out in Non-Traditional Ways
Colleges and universities continue to ramp up their efforts to get the word out. While many rushed to social spaces such as Facebook and Twitter, others are leveraging offline media to accomplish their enrollment marketing objectives. Within the last six months of my travel, I've picked up some interesting examples of colleges using airports ... and the New York Yankees.


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