New UT branding campaign announced

Big Orange. Big Ideas. From the Knoxville News Sentinel.

UT unveils new branding campaign: 'Big Orange. Big Ideas.'
The slogan will be used in UT's local and national advertisements and on its new redesigned website, which also was unveiled today.

"The new look and words are simple, but they provide a much-needed platform for telling our story and strengthening our reputation," said Chancellor Jimmy Cheek, who has made a commitment to make UT a the top 25 public research institution, a goal based in part on reputation.

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