Defend your program

LERN has some good advice about internal marketing.  Now, more than ever, it's important to brag on our successes and tie what we do into the institution's mission.  Although I don't like the defensiveness of this, the content could be an attractive continuing education conference theme.  It would require a positive slant.

Hot Topics 2012
An emergency warning has been issued by LERN on defending your program and the field. In the last few months, even the most successful programs have reported they have to justify their program. It’s an issue that is now critical to every program. 3 things you can do:

1. Stay on message. Create 3-5 talking points about the value of your program.

2. Send monthly info. Every month, send a positively worded message to decision makers with data and info.

3. Become engaged. Be more visible to leaders. Sit at the table.
A track of sessions on ‘Defending the Field’ will be led by Rita Martinez-Purson of Albuquerque, NM, at the big LERN Conference in Washington DC Nov. 16-18, 2012.

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