Why we multitask

We're addicted to it.  Must...put...down...iPhone....From TODAY.com.

But if you think checking email while you're watching the news and ironing that work shirt for tomorrow is helping you get more done in less time -- it's not -- though you are getting something else out of it, finds a new study in the Journal of Communication.

Even though studies prove we're less productive when multitasking, we keep at it because it makes us feel good, says study author Zheng Wang, PhD, of Ohio State University. Dr. Wang and her colleagues had college students check in three times a day for four weeks, each time reporting what they were doing and why. The results? Most reported doing several activities at the same time--even though it made them less productive -- because it gave them a boost of happiness.

Comments

Communication is very useful things for each and every one. Here I get such nice information about journal of communication. Its very useful information to every one.

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