Credit for MOOC's?

Just a matter of time.  But I still don't understand the business model behind them.  From The Chronicle of Higher Education.

MOOC's Take a Major Step Toward College Credit

The American Council on Education has agreed to review a handful of free online courses offered by elite universities and may recommend that other colleges grant credit for them. 
The move could lead to a world in which many students graduate from traditional colleges faster by taking self-guided courses on the side, taught free by professors from Stanford University, the University of Michigan at Ann Arbor, and other well-known colleges. 
In what leaders describe as a pilot project, the group will consider five to 10 massive open online courses, or MOOC's, offered through Coursera for possible inclusion in the council's College Credit Recommendation Service. That service has been around since the 1970s and focuses on certifying training courses, offered outside of traditional colleges, for which students might want college credit. McDonald's Hamburger University, for example, is among the hundreds of institutions with courses certified through ACE Credit, as the service is known.


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