Summer enrollments stagnant

I once had a summer school director in Illinois tell be that it was hard to balance the threefold mission of summer school: (1) to generate revenue for the university, (2) provide additional salary to faculty, and (3) provide learning opportunities for students.  He put them in that order, as well.  With our new funding formula, summer sessions offer an opportunity to increase student persistance to degree and speed up the path to the degree. It's often hard to take advantage of that opportunity, as the University of Tennessee found out.  It appears like they plan to improve by moving to a more entrepreneureal model, similar to ETSU's.  From The Knoxville News Sentinel.

UT seeks to draw more students, instructors for summer classes
Even free money couldn’t get more students to spend their summers in classrooms at the University of Tennessee. 
Two years ago, the university announced plans to ramp up enrollment in summer courses as a means of getting students to stay in school and graduate on time — two measures UT likely needs to boost if it’s to become a top-25 public school. 
University officials offered special one-time scholarships to students taking lower division courses. They successfully lobbied the governor and Legislature to make lottery scholarship money available in the summer. They devised a marketing campaign to recruit students. 
None of it worked. 
The enrollment ticked up to 108 students the first year, 152 the next — a total increase of less than 5 percent from an enrollment of 5,747 students in 2010. 
This summer, the final numbers are expected to be down slightly, said Sally McMillan, vice provost for academic affairs.

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