End with a surprising fact
Some tips from Bruna Martinuzzi, writing in OPEN forum, on how to make your presentation memorable.
12 Ways To Nail Your Presentation In The Last 30 Seconds
Have you ever noticed that many speakers end their presentation the same way a car runs out of gas? As their last bit of fuel is used up, they sputter to an abrupt stop as though they just got tired of thinking.
No matter how good your presentation is, a lackluster ending will significantly detract from your ability to influence others. The conclusion of your speech is your last chance to hammer home the importance of your message. It's a lasting impression that listeners take away of you and, by extension, your company.
So how can you make listeners sit up and take notice as you bring your presentation to an end? One common way is to summarize your key points. Although some listeners are likely to tune out a summary because they've just heard what you said, provide a very brief recap, if it's warranted, but don't stop there.
What will make your speech stand out is to end it with a focused statement, one that really grabs your listeners in unexpected ways: It can surprise, inspire or entertain them; it can touch them emotionally or engage them intellectually. We're talking about a punchy ending, akin to a tagline—something well-thought out and powerful that's likely to be remembered.