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4 Ways to Get Your Community to Promote Your Events
Planning events is a team effort. You need to have a production line of tasks in place that will move projects smoothly from one person to another. Once the location is booked, you move on to finding your caterer, then you start planning your seating arrangements, then maybe you move on to marketing and so on. More than just having to coordinate with your team to get projects done, you need to coordinate with all your vendors and sponsors to make sure that your event goes as planned. Now, there is one integral part of your event team that often gets neglected or missed in the planning process – your community or network and attendees!
Corbin Ball stated that there are about 1.8 million meetings in the US each year, many with fewer than 100 attendees. There are two things that I take away from that statement. One, with many events having fewer than 100 attendees it is completely possible to find a way to reach out to attendees on an individual level and ask for their assistance in event promotion. Two, there are too many meetings happening every year to not be taking advantage of all the free marketing that you can do to expand your event reach and grow your market.
In order to have your community and network “become your speaker systems” for your next event, you need to give them a reason to do it. We all hope that our community will be willing to promote our event no questions asked, but most of the time people like to have some sort of incentive or they just need a push. And it is worth it to make the effort to invest time into this community. After all, 84% of people surveyed trust recommendations from someone they know versus the 42% that trust online banner ads.
Let’s get started with a few tips on how to get your community to promote your event.
Start a Contest
Who doesn’t like a good contest these days? Just because we are adults doesn’t mean we don’t like some good ol’ fashioned competition! Consider adding a component to your event where you ask your attendees to get active on social media. AIBTM did a great job of that at their event this past June with the “Meet America Selfie Challenge.” Attendees were encouraged to “Meet America” during the event by taking selfies at booths with the green #AIBTM diamond. Attendees won prizes for most creative selfie, most original and more. This got attendees on their social media sites posting pictures with the event hashtag. This was a great way to get more visibility for the event hashtag, while at the same time engaging their attendees in a fun way.