When everything is awsome
Nothing is. Some ammunition against the war on the liberal arts from Tim Askew in Inc.
Why You Need to Stop Saying ‘Awesome’
I believe it is utterly tragic that STEM (science, technology, engineering, mathematics) curriculum seems to be routing the liberal arts–English, history, philosophy, psychology, et al. I understand that students want to have a good immediate job when they graduate, but that is short-term thinking. Especially for incipient entrepreneurs and business leaders. Even engineers, coders, and quants need words for genuine thinking. Without the right word and the right use of words, there can be no right thinking; there can be no accurate perception; there can be no exactitude. Words give a context, a reality, a structure for logic, innovation, and our eureka moments. Language creates a long-term ability to understand and cope with a brave new world moving and changing at the speed of light. It gives us a context to see the forest as well as the trees.
So, the use of awesome as a default word for just about everything is a killer of business accuracy and clarity. It bespeaks imprecision, inaccuracy, comfort with noncommunication, and impoverishment of imagination. “Awesome” is not cool. It is not outré. It is not out-of-the-box. It is mindless, shallow, slothful, ersatz, and, ultimately, disrespectful of anyone you are speaking to. I would suggest it is a good word for any entrepreneur to shake from his or her sandals.