It's good to be the flagship

Even in Minnesnowta.  From TwinCities.com

Tougher UMN admissions draw more elite, more diverse students
A wealth of elite students is a recent development for the U, as well. Soaring undergraduate interest has raised the caliber of the young men and women admitted to -- and rejected by -- the state's flagship school. 
One of the easiest Big Ten schools to get into a decade ago, the U now turns down a higher percentage of applicants than all but Northwestern and Michigan. Applications jumped by 150 percent from 2003 to 2013, causing the U's acceptance rate to tumble to 44 percent from 76 percent, even as admissions steadily grew. 
Those who get in are arriving on campus better prepared than ever for the rigors of college. President Eric Kaler said the average freshman this fall will carry a record 28 on the ACT -- a mark achieved by just 10 percent of U.S. test takers and 15 percent of Minnesotans. Ten years ago, the U's ACT average was 25. 
"What you are seeing are students with lots of options and higher academic performance choosing to come to the U, and I think that's a good thing for the state of Minnesota," Kaler said.

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