Millennials top U.S. in wine consumption
There's no shortage of scorn heaped upon millennials for their perceived sense of entitlement, laissez faire attitude toward work and obsession with technology. Now add this: They like to booze it up.
Millennials -- in general, people born between the early 1980s and early 2000s -- last year consumed 159.6 million cases, or 42 percent, of all the wine sold in the U.S., surpassing baby boomers and Generation X, according to a recent survey by the Wine Market Council.
Research also showed that younger drinkers are thirstier than older oenophiles, drinking an average 3.1 glasses, compared to 2.4 for Gen Xers and 1.9 for boomers. Women especially seem to have a taste for the fruit of the vine. Among frequent consumers of wine, two-thirds of those under 30 were women, though consumption among millennials in their 30s was evenly split among the sexes.
Millennials are also more eager to try wines from all over the world, from places as varied as Greece, Oregon, South Africa and New Zealand, though France, Italy and Australia were the most popular destination among those who drink wine frequently.