Trump U. and the for-profit higher education industry. From The Nation.
Take, for instance, the 2010 Senate testimony of Joshua Pruyn, a former admissions representative for Westwood College, a for-profit chain of, at the time, 17 campuses. Pruyn was technically an admissions advisor, but in reality his position was that of a glorified sales rep. “During the interview, we were taught to portray ourselves as advisors looking out for the students’ best interests and ensuring they were a good fit for the school. This fake interview would allow the representative to ask students questions to uncover a student’s motivators and pain points—their hopes, fears, and insecurities—all of which would later be used to pressure a student to enroll,” Pruyn testified.
The for-profit schools industry targeted people of color, poor people, and veterans because they more likely to be eligible for public financial aid like Pell Grants. This much-parodied Everest College commercial should be very familiar with anyone who watches daytime television.
Students of color ended up forming the backbone of the industry’s explosive growth in the early and mid-2000s. In the 2010–11 school year, just as the Obama administration’s regulatory hammer started to fall on the industry, the for-profit system University of Phoenix was the nation’s top producer of new black undergrad graduates. The nation’s second-highest producer of new black baccalaureates that year was Ashford University, also a for-profit college.
When the industry’s comeuppance came, it was devastating. In lawsuit after lawsuit, universities were accused of fleecing students of their federal student-aid money and saddling them with debt they couldn’t repay, and leaving students with an education and credits that weren’t transferrable or recognized as valid by other educational institutions. In December 2015, after multiple settlements in various lawsuits, Westwood College—where former admissions recruiter Pruyn worked—agreed not to enroll any more students.