And what time is it?

Beer thirty. Perhaps I can make this my second career. From The Chronicle of Higher Education.

"I think people who aren’t historians," she says, "have a hard time imagining that beer can be the subject of serious historical inquiry." 
That might be changing. The Smithsonian Institution, in Washington, last week posted a job ad seeking a scholar who can help the National Museum of American History collect artifacts and conduct field research for a project on beer brewing in the United States, with a focus on the last half-century. Three years ago, Oregon State University created the Oregon Hops and Brewing Archives in a similar bid to preserve the historical record of beer making in that region. 
Tiah Edmunson-Morton, curator of the Oregon archive, says that the idea of studying beer tends to draw amused grins from people who assume that the work is something like a never-ending happy hour, when in fact beer has exerted a serious pull on the trajectory of American politics and culture. 
"There’s so much to talk about," says Ms. Edmunson-Morton, "whether it’s gender, labor, economics, tourism, regional identity, or whatever." 
"I think the timing is right," says Ms. Jacobson, "for beer studies to kind of take off."