The Learning Resource Network has a new White Paper on
The New Boomer Market for Continuing Education with advice on designing programs for boomers. Programming for boomers, they point out, is not the same as programming for senior citizens.
LERN's Julie Coates gives the following tips for reaching this 78 million person market:
- Do not mention age in your promotions. Nothing about prime time, mid-life, later life, retirement, 50 plus.
- Do not attempt to integrate your boomer offerings with those of senior program, including LIR and Osher offerings. Market boomer offerings separately.
- Provide intellectually stimulating topics in science, psychology, philosophy, literature, politics, media, and history.
- Market quality faculty.
- Charge higher prices that convey the sense of qualities that boomers want.
Email Tammy Peterson at TammyP@lern.org with any questions or call LERN at 800-678-5376.
(Am I the only Boomer that cringes a bit at the attention we call to ourselves--i.e. that Dennis Hopper television ad that says we changed the world? You couldn't blame Gen Next for hating us.)