Brevard Community College ponders name change
Brevard Community College may soon have a new name.
BCC officials recently hired strategic communications firm Curley & Pynn to assist in a process to gauge community input in choosing a new name, which will reflect the institution’s shift to offering four-year degrees as early as next fall.
“We have a unique opportunity, an obligation really, to market the college and Space Coast community to broader audiences,” BCC President Jim Richey said at a Board of Trustees meeting Monday morning.
With a $100,000 budget to work with, officials hired the firm on an hourly basis to reach out to the community through so-called listening surveys and conduct focus groups in order to narrow down a possible name.
Roger Pynn, president of strategic communications firm Curley & Pynn, told college’s Board of Trustees on Monday that the process is not designed to be a scientific poll, but rather seeks to understand and reflect what people feel “close to their heart,” he said.
