Football supporters at ETSU can put this in their pocket. Of course, the key is winning games. Losing games, probably not so much. From Freakonomics. How Much Do Football Wins Pay Off for a College?
For FBS schools, winning football games increases alumni athletic donations, enhances a school’s academic reputation, increases the number of applicants and in-state students, reduces acceptance rates, and raises average incoming SAT scores. The estimates imply that large increases in team performance can have economically significant effects, particularly in the area of athletic donations.
